Gastrodiplomacy creates an impact indirectly through emotional connections and can be considered a “sensitive-minded” type of public diplomacy (Rockower, 2012).

Gastrodiplomacy is the way to ensure intercultural interaction, to brand national cuisines, and transform local flavours into commercial products with high added value.
Many gastrodiplomatic creative campaigns that contribute to the country’s brand through public and private sector collaborations or public relations and investment campaigns carried out by the public sector alone are making their impact felt around the world.
We need to create a new perception of ‘Turkish Cuisine’ that is creative, original and prestigious by taking the power of gastronomy behind us.