Jale Erentok is the founder and CEO of 2PAx and previously CEO of Busaba Eathai restaurant group. She has spearheaded some of London’s most innovative and successful hospitality concepts. Working alongside the highly acclaimed restaurateur Alan Yau. Jale has been instrumental in leading various concepts from fast casual to fine dining including brands such as Wagamama, Hakkasan, Yauatcha, Busaba, Eathai and more recently The Duck & Rica , Park Chinois and Babaji Pide Salonu.
Her proven operational capabilities and leadership is in growing hospitality brands from inception, through operations , to exit. She has worked closely with a number of leading restaurant technology systems from their inception.
Currently , Jale is developing an operational algorithm for restaurants and continues to play an active advisory role to Alan Yau projects. She also CEO of Hospitality consultancy firm called Smalleats that supports a growing community of pioneering restaurateurs, chefs, producers and supply chain managers working towards a productive and sustainable future in the industry.
Jale also was a mentor on the METRO Accelerator powered by Techhstars which is selective mentorship program for technology startups across the entire value chain of Hospitality and Retail.
We need to enable a hospitality industry that’s driven by the needs of a sharing community and empowerment through technology.