Director of Communications and Country Image in the Commission for the Promotion of Peru in Exports and Tourism – PROMPERÚ. She is a publicist and communicator with a Master in Cinema Studies from New York University (Tisch School of the Arts) and a Bachelor in Comparative Literature from Randolph-Macon Woman’s College in Virginia. She has extensive experience in planning and executing communication campaigns. She is also writer, editor and interpreter. She has also ventured into social and public management projects, as well as mass media. In PROMPERÚ she was in charge of launching Brand Peru, a historic case of worldwide success in which a country brand managed to become a well-known .lovemark in its first year of life.